Telia Finance
New website & headless platform
Project status
● Launched
Deliverables
Design of Telia finance New website and platform migration to headless CMS. New infographics, and content structure. Implementation of the new design system by Kurppa Hosk
Role
UX-designer UI designer, graphic designer
Project duration
Jan 2023 - May 2023
Team
Marketing manager, Service designer, copywriter
About the client
Telia Finance is part of Telia Company, one of the biggest telecom providers in the Nordics and Baltics. It gives customers flexible ways to pay for things like phones, accessories, and subscriptions—through leasing, monthly payments, or insurance. These options are built into both the online and in-store shopping experience
Result
A new updated website with new structure for private and enterprise customers. A more seamless flow for log in depending on role and market. Improvements on contact details depending on market
Process
Workshop
Workshop for the marketing team,
Printed the website and pasted it on a whiteboard to get an overview of the different pages.
Purpose:
To understand the scope of the project, target groups and the teams ambition with the website. Get an overview of it today and how to proceed with it. Be more prepared for the mapping and navigational patterns.
We looked through what they wanted to:
Keep, Merge, Move, Highlight
& Add
Card sorting
Based on the insights gained from the workshop, I organized the content using card sorting, categorizing it into three levels (0-3) to gain a better understanding of the groupings and overall structure. After mapping the existing page structure from hierarchy level 0 to level 3, I created physical cards with each page title. This enabled me to rearrange the titles and collaborate with my copywriter colleague to establish a logical page structure. The objective was to clarify the appropriate placement of content and effectively integrate the feedback received during the workshop with the marketing team.
Gathering insights through search listening
There was a limitation to gathering data in this project, and in order to make some data related improvements, I decided to use search listening (What people search for on Google) related to Telia Finance.
I found 3 different areas which gave me an opportunity
to create a hypothesis on what to focus on:
How to contact Telia Finance
Terms and conditions
What is Telia finance
Hypothesis: By separating private and enterprise on a top level, we can create a clearer structure for support by creating targeted landing pages for the different target groups. With more focused topics that concern them, it will be easier to find self-service and contact details to the correct department.
Card sorting
Based on the insights gained from the workshop and search listening, I organized the content using card sorting, categorizing it into three levels (0-3) to gain a better understanding of the groupings and overall structure. After mapping the existing page structure from hierarchy level 0 to level 3, I created physical cards with each page title. This enabled me to rearrange the titles and collaborate with my copywriter colleague to establish a logical page structure.
The objective was to clarify the appropriate placement of content and effectively integrate the feedback received during the workshop with the marketing team.
Navigation & header
Before
The structure was organised as a landing page for all on lvl 0. And private and enterprise in lvl 1.
After
Private and enterprise is placed in lvl 0. With the services and support in lvl 1.
This improves the SEO but also provides a clearer structure when looking for support.
Start level 0 - Private and enterprise
Contact - Private
Testimonials from project
“I was privileged to work alongside Fatima on a web project at Telia Finance. I was particularly impressed by how quickly she adapted our digital design guidelines, making her an invaluable team member. Additionally, I greatly appreciated her infectious and reassuring energy.”
— Project manager, Telia Finance
“Fatima worked with us on redesigning our website. It was a complex project with many stakeholders and a new brand identity. Fatima was not only a great team member and colleague, she efficiently reached out to relevant stakeholders, proactively created plans and designs, and overall delivered a structured and amazing design. We were thrilled to have her onboard and would love to work with her again in the future.”
— Head of communication and culture, Telia Finance
More screens and infographics
