Telia Finance
New website & platform
About the project
Design of Telia finance New website and platform migration to headless CMS
Implementation of a new design system by Kurrpa Hosk.
Role: UX lead
Team: Marketing manager, project manager, Copywriter, developers, Designer.
Project duration: Jan 2023 - May 2023
Deliverables:
Re-design of the website for Telia finance, new infographics, and content structure. Implementation of the new design system
Workshop
Workshop for the marketing team,
Printed the website and pasted it on a whiteboard to get an overview of the different pages.
Purpose:
To understand the scope of the project, target groups and the teams ambition with the website. Get an overview of it today and how to proceed with it. Be more prepared for the mapping and navigational patterns.
We looked through what they wanted to:
Keep
Merge
Move
Highlight
Add
Card sorting
Based on the insights gained from the workshop, I organized the content using card sorting, categorizing it into three levels (0-3) to gain a better understanding of the groupings and overall structure. After mapping the existing page structure from hierarchy level 0 to level 3, I created physical cards with each page title. This enabled me to rearrange the titles and collaborate with my copywriter colleague to establish a logical page structure. The objective was to clarify the appropriate placement of content and effectively integrate the feedback received during the workshop with the marketing team.
Mapping out levels and navigation structure
Mapping out a structure based on the comprehensive card sorting exercise involves establishing Level 0, which consists of both corporate and private customers. This particular categorization was challenging to create a structure fore, due to the distinct and varied differences in contact details and services that are uniquely offered to each group. Understanding these differences helps in tailoring approaches to effectively meet the needs of each customer segment.
Infographic examples & before and after
Testimonials from project
“I was privileged to work alongside Fatima on a web project at Telia Finance. I was particularly impressed by how quickly she adapted our digital design guidelines, making her an invaluable team member. Additionally, I greatly appreciated her infectious and reassuring energy.”
— Project manager, Telia Finance
“Fatima worked with us on redesigning our website. It was a complex project with many stakeholders and a new brand identity. Fatima was not only a great team member and colleague, she efficiently reached out to relevant stakeholders, proactively created plans and designs, and overall delivered a structured and amazing design. We were thrilled to have her onboard and would love to work with her again in the future.”
— Head of communication and culture, Telia Finance