About the project
In this project, I was part of a team designated as an "in-house" agency, responsible for various assignment areas. Our focus was to provide valuable insights and data, along with actionable recommendations to help achieve business objectives while adopting a more user-centered approach. The aim was to establish a new operational framework for IKEA’s engagement with insights.

My specific role involved delivering recommendations grounded in the insights derived from research and the data analyzed by our team’s data analysts. This process required a thorough understanding of both the quantitative and qualitative data, translating these findings into strategic actions tailored to support the different business units in optimizing their performance and enhancing user experience. By fostering collaboration and leveraging a user-centric methodology, we endeavored to elevate IKEA's approach in utilizing insights effectively across the organization.