Riksbyggen- search
A transformation of the user journey for searching for an apartment
Status: ● Work in progress. Not launched
Project duration: On-going
Role: UX lead
Sitemap and linking, research & planning, A/B test
Methods: Surveys, analytics, card sorting, wireframing, prototyping, user testing.
Team: UI designer, product owner, front-end & back-end develoeprs, tech lead.
Deliverables:
An updated interface based on SEO requirements, and UX
Objectives & goals:
Coming soon
Results:
Increased traffic to house searching pages.
A more consistent interface for house search.
Increase of customer satisfaction