Riksbyggen - New website and design system
I had the pleasure of joining Riksbyggen as Design Lead, where I led the creation of a new website as part of a headless platform migration. This included developing a new design system, building a component library in Storybook, and introducing modern workflows for marketing and communication department.
In this project overview, I present a high-level introduction to the key deliverables.
About
Launch a new website with a design system in Figma and Storybook. WCAG compliant with 2025 regulations, new navigation, templates for different page types articles, services, contact, new optimized customer journey for searching for apartments.
Role
UX Lead, product owner of design system.
Team
Product owner for the external website, UX lead, developers, UI designer, project manager, requirement specialist.
About the client
Riksbyggen is one of Sweden’s largest real estate developers, specializing in the construction and management of housing, particularly for housing cooperatives. In addition to property development, Riksbyggen offers a range of services to housing cooperatives, including large-scale renovation projects, as well as technical and financial maintenance.
Link to Storybook
Deliverables
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Built and launched BRIKS Design System with 145+ WCAG-compliant components, improving design consistency and developer efficiency.
Designed new templates for Riksbyggen.se, adapted to a headless CMS, enabling faster workflows for editors and scalable content management.Redesigned navigation, search, and customer journeys on Riksbyggen.se and Mitt Riksbyggen → boosting SEO, usability, and conversion.
Delivered MVP for Replano, a new digital property management tool scaling to 2000+ users.
Introduced Agile workflows, Figma structures, and documentation → faster onboarding and smoother collaboration.
Enhanced brand accessibility with WCAG-compliant colors, components, and updated guidelines.
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Established BRIKS, a scalable WCAG-compliant design system with 145+ components in Figma & Storybook.
Created documentation and governance for consistent adoption across teams.
Introduced component inventory, reviews, and sign-off processes to ensure quality and alignment.
Ran surveys and developer feedback loops to measure adoption and impact.
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Designed new templates for Riksbyggen.se, adapted to a headless CMS, enabling faster workflows for editors.
Redesigned navigation and search through workshops, card sorting, and usability testing → improved SEO, usability, and conversion.
Developed new article, service, and start page templates with improved content structures.
Designed map views, office locator, and “Hitta bostad” flows to combine rental and purchase journeys.
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Delivered MVP of Replano, a digital property management tool scaling to 2000+ users.
Conducted insight work with board members to define needs for facility management tools.
Proposed merging Mitt Riksbyggen and Mitt Boende app into one product to reduce complexity and costs.
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Introduced Moscow prioritization, roadmaps, and Agile planning to streamline delivery.
Facilitated workshops, hackathons, and CX collaboration to align cross-functional teams.
Established structured Figma file system and workflows → faster onboarding for new designers.
Built strong collaboration culture with Consid designers, developers, and internal stakeholders.
Design system BRIKS
Website and customer journeys
Collaboration and process
Innovation and product development
A list of deliverables
General / Workflow
Full delivery: Workflow improvements
Introduced sprints in Microsoft Planner
Established collaboration with Consid designers (through syncs, design feedback, and reviews) to align work across teams and optimize deliveries. Also to build community between designers – motivating, challenging, and inspiring each other.
Design workshops
Meetings with the CX team in Kalmar
Recurring meetings with the brand manager when shaping the design system
Requirement template (MOSCOW) to define requirements and scope of requests
Established a work process for maintenance and development of the new Riksbyggen.se
Workshops with Riksbyggen’s business units to understand ambitions, as well as the products we design interfaces for
New and improved file structure in Figma
New website (riksbyggen.se)
Implemented feedback from Columbus UX analysis may 2023
New page types for articles, services, and service areas
New homepage with search field and slideshow to highlight selected projects
New SEO-optimized navigation. New UI – header and mega menu
User test and card sorting for navigation
New design for map view and directions for properties and projects
“Find office and customer service” – new design and structure
Search functionality, site search for the new riksbyggen.se
Design for favoriting content and properties (cookie-based)
New SEO-optimized customer journey for “Find housing” – merged rent and buy. Structure for city/region pages
Figma MCP server × Cursor AI – coded prototype for housing search
Property management
New request-for-quote form
Insights work about board members. Crucial insights for development of Replano, the digital tool for technical property management
First MVP of Replano, now to be expanded and migrated to 2000 users
Introduction to FigJam and new ways of working for alignment and collaboration between disciplines. Including customer journeys and lo-fi wireframing
Workshops with business units to explore new navigation structure and ways to communicate services
Page types on riksbyggen.se for our services and service areas
Design system
Documentation of component library as support for new designers
145+ WCAG-compliant components for riksbyggen.se and other channels (continuous maintenance needed)
Connected component library in Storybook
Component inventory of the existing riksbyggen.se
Needs analysis of new required components
New components optimized towards business goals
Component review, alignment and sign-off
Documentation of the design system in Figma (WIP)
Survey to understand knowledge level regarding the design system
Survey with developers to evaluate results of the design system
Flowchart for design system maintenance process (FigJam)
Presentation of the design system to involve other parts of the organization
Logged-in version (Mitt Riksbyggen)
New login page from riksbyggen.se to Mitt Riksbyggen
Card sorting test for navigation in Mitt Riksbyggen
New navigation proposal for Mitt Riksbyggen
Workshops on technical challenges with Mitt Riksbyggen (login and permissions)
Workshop/hackathon with product owner about navigation structure in Mitt Riksbyggen
Identified measurement points and funnels in Mitt Riksbyggen to detect deviations and improve customer experience
Proposal: One logged-in product – Mitt Riksbyggen and the “Mitt Boende” app should be the same product. Expensive and tricky to maintain two products serving the same purpose.
Brand
Accessibility analysis of brand manual and brand guidelines
Syncs with Brand Manager to update and involve in the work on the new riksbyggen.se and the design system
Development of more accessible colors for digital interfaces
New components – introducing black buttons
Workshops to move forward with accessibility-adapted concepts
Updated contact information and links for design system in the brand profile
Workshop & guidelines for new imagery/style in collaboration with communications manager